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UK Soft Drinks Conference 2024
15
May
15 May 2025
London, UK
For over 20 years, the annual UK Soft Drinks Conference has brought together senior industry producers, suppliers, retailers, innovators, opinion formers and advisers to provide the fullest possible one day overview of the latest developments, issues and opportunities alongside extensive networking. Held in association with British Soft Drinks Association.
FoodBev Events is passionate about bringing people together to celebrate and innovate in the food and beverage sector. With an exciting lineup of upcoming events, browse our events and discover how you can engage with peers and elevate your business in this thriving industry.
Event Program
At FoodBev Events, we pride ourselves on our carefully curated event program designed to showcase the best of the industry. Our extensive range of topics and sessions promises to optimize every participant's experience, delivering valuable insights to help you stay ahead in this dynamic sector. From networking opportunities to engaging workshops, you won’t want to miss a moment of the exceptional programming we have prepared. Read more here to discover the highlights awaiting you at our next event!
Program highlights:
About this event
Zenith Global's annual UK Soft Drinks Conference is the industry's leading annual forum to hear about the latest market developments, explore emerging trends, debate key issues and network with other business leaders.
The 2024 programme will feature presentations from industry leaders, experts, retailers and innovators sharing exclusive insights from the past 12 months, alongside interactive panel discussions where delegates can put forward their questions and participate in polling. The 2024 InnoBev Awards will also be presented in an awards ceremony at the end of the day.
Dedicated networking breaks will enable attendees to build new connections, with an expected audience of 160-200 senior industry managers, innovators, retailers, suppliers, opinion formers and advisers.
The 'Innovator marketplace' will offer brand companies the opportunity to showcase their beverages free of charge in display fridges for all attendees to discover and taste.
Speakers
FoodBev Events is excited to connect you with an amazing array of speakers for this year's gathering. Each of our speakers brings a wealth of knowledge and unique perspectives, offering valuable insights that will enrich your experience at the event. Join us to learn from their journeys, engage in thought-provoking discussions, and discover innovative trends that can take your business to the next level. Click below to read more about each of our speakers.
Olivia Ferdi
Co-founder
Oli Russell-Cowan
Head of Lifestyle Marketing
Paul Graham
Managing Director of Britvic and President of British Soft Drinks Association
Testimonials
A key annual event to learn and discuss the issues & opportunities in the Soft Drinks category.” – Paul Graham, Managing Director, Britvic
“These events are great. You always walk away with something you didn't even know you needed—new contacts, ideas, or just feeling inspired to do better.” – Maria Sehlstrom, Founder, Mindful Brands
“Zenith events are consistently well executed and deliver exceptional industry insights and networking opportunities.” – Ross Colbert, Managing Director, Capstone Partners
“Fantastic event with some great market insight delivered through inspiring speakers. A great opportunity to network and connect.” – Vicky Berry, Business Development Manager, Synergy
“Loved all the samples and particularly enjoyed hearing about the NPD in the last session as well as what Coca-Cola and Innocent are doing environmentally.” – Elaine Thompson, Strategic Insight Director, Kantar
“Your events are certainly the most interesting and productive on the calendar. The content is always stimulating, and you create a very collaborative and interactive environment.” – Robin Shuker, Managing Director, Field Agent
Innovator marketplace
The Innovator marketplace is your opportunity to display and promote your products to all conference attendees and gain valuable first-hand feedback from industry experts and your peers.
Delegates can sign up to feature their product(s) in our sampling fridges and on a table display within the networking foyer.
This free of charge opportunity is available to event attendees on a first-come, first-served basis.
Reasons to sign up:
- Enhance brand visibility: Gain valuable, high-quality industry exposure by putting your product in the hands of gatekeepers, investors, retailers, buyers and consultants.
- Priceless feedback: Gain valuable feedback on all aspects of your product, including taste, feel and design. Take the opportunity to chat with other industry members about your broader marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.
- Get people talking: Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.
Testimonials
A key annual event to learn and discuss the issues & opportunities in the Soft Drinks category.” – Paul Graham, Managing Director, Britvic
“These events are great. You always walk away with something you didn't even know you needed—new contacts, ideas, or just feeling inspired to do better.” – Maria Sehlstrom, Founder, Mindful Brands
“Zenith events are consistently well executed and deliver exceptional industry insights and networking opportunities.” – Ross Colbert, Managing Director, Capstone Partners
“Fantastic event with some great market insight delivered through inspiring speakers. A great opportunity to network and connect.” – Vicky Berry, Business Development Manager, Synergy
“Loved all the samples and particularly enjoyed hearing about the NPD in the last session as well as what Coca-Cola and Innocent are doing environmentally.” – Elaine Thompson, Strategic Insight Director, Kantar
“Your events are certainly the most interesting and productive on the calendar. The content is always stimulating, and you create a very collaborative and interactive environment.” – Robin Shuker, Managing Director, Field Agent
Location
Congress Centre, 28 Great Russell Street, London WC1B 3LS
The Congress Centre is an ideally located and contemporary venue in the heart of London's West End. It is situated close to Tottenham Court Road underground station, from which you should use exit 3.
Congress Centre, 28 Great Russell Street, London WC1B 3LS
t +44 (0)20 7467 1318 f +44 (0)207 467 1313
Sponsorship
Our event and awards sponsorship packages offer a unique and effective opportunity to showcase your brand and services to a highly relevant audience.
You can choose from our Platinum, Gold, Silver and Bronze sponsorship packages, or we can create a custom sponsorship package to suit your specific needs and budgetary requirements.
